You don’t build industry-leading trade shows without understanding what exhibitors need—and making sure they keep coming back. That’s exactly what GS Marketing has long excelled at: building strong client relationships, curating high-value events, and driving ROI for exhibitors across sectors.

But as competition increased and buyer behavior shifted post-pandemic, the challenge became clear: retention could no longer rely on gut feel and historical averages. GS Marketing’s sales and customer teams had deep intuition—but lacked predictive tools. Every year, teams spent hundreds of hours trying to identify which exhibitors were likely to churn and why. Some decisions were reactive. Some were late. And when valuable clients didn’t return, the business lost not just revenue, but long-term brand equity.

That’s when GS Marketing made a pivotal choice—to go beyond static reports and CRM dashboards, and build true predictive intelligence into their retention workflows. They didn’t want black-box models or abstract scores.

They wanted interpretable AI, deeply integrated into their team’s daily tools—something that could not only flag churn risk but explain it clearly and suggest targeted retention actions. That’s when they partnered with Swabhav Techlabs. Together, we envisioned an AI-powered churn prediction system that could do three things:

• Predict which exhibitors are most likely to churn
• Explain why (using SHAP-based feature attribution)
• Enable timely, personalized action before it’s too late

The result was a complete, deployable AI solution that empowers sales teams to act with precision—boosting retention rates, improving rebooking timelines, and ensuring every exhibitor feels seen, valued, and understood.