With a focused talent search engine, Hiwi partnered with Swabhav Techlabs to build its first product engineering pod in Java, Angular and Flutter.
- FinTech · Cross-border remittance for students
- Startup · 10+ team strength
- High-growth, product-led
- Java
- JavaScript
- Flutter
- Angular JS
- MySQL
- Hibernate
- Spring Boot
- JDBC
- React JS
- CI/CD
- Docker
- Kubernetes
- Git
- Jenkins
- TDD
- Refactoring
- Agile
- OOAD
- SOLID
THE VISION
- Daily productivity drain – around 50% of leadership and senior engineers’ time was going into interviewing instead of development.
- Opportunity loss – delays and lack of talent led to late deliveries and missed business opportunities.
- Hiring friction – interview completion times increased due to scheduling challenges, and high drop-off rates meant many candidates never finished the process.
- Brand & vendor fatigue – top candidates chose unicorns and MNCs over a lesser-known startup brand, and over $50K had already been spent across 5+ sourcing vendors with unsatisfactory results.
— Ujwal Tamminedi, Chief Technical Officer, Hiwi
BUSINESS IMPACT
These outcomes meant Hiwi could get critical product work moving again, with new engineers contributing quickly and leadership reclaiming time for roadmap and strategy.
THE SOLUTION
Addressing the core challenges
Instead of just “trying more vendors,” Swabhav built a structured approach around Hiwi’s context:
Deep discovery on company, culture & roles
- Understood Hiwi’s product, team culture and specific hiring requirements for Senior Java, Senior Flutter and Junior Angular developers.
- Captured what “success” looked like in the first 90 days—technically and culturally.
Stakeholder collaboration & process mapping
- Collaborated with all stakeholders to understand existing processes, bottlenecks and challenges in the hiring funnel.
- Identified where time was being lost—interview rounds, scheduling, unclear criteria.
Recreate JD + understand the talent market (TAM–SAM–SOM)
- Rewrote JDs where needed to better reflect the role, impact and growth story.
- Used TAM–SAM–SOM style thinking to map the Java and Angular talent market in Mumbai—finding 343 qualified Angular and 521 qualified Java candidates locally.
Targeted hiring strategy using market insights
- Prepared a sourcing strategy for each role, based on market data and competition.
- Prioritised candidates more open to startup contexts over purely brand-driven moves to unicorns/MNCs.
Leverage the right channels
- Used Swabhav’s network of 1000+ talents, campus drives and job portals to create a strong but focused funnel.
- Combined community reach with direct outreach to reduce dependence on generic job postings.
Improve candidate experience & interview design
- Revamped the interview process—reducing rounds from 5 to 2 and tightening scheduling to keep momentum.
- Sent each shortlisted candidate to Hiwi with a Deep Profile: 20+ data points plus Talent Manager comments on technical and cultural fit, so hiring managers could make faster, more confident decisions.
Shortlisting, offers & onboarding
- Managed shortlisting, expectation-setting and offer discussions to reduce mismatches and last-minute drop-offs.
- Coordinated onboarding to hit the 21-day TAT target for ramping up Java and Angular hires.
HOW IT FELT ON THE GROUND :
For Hiwi’s leadership and existing engineers, the experience shifted from chaotic to deliberate:
- Instead of spending half their week on interviews, they received small, curated shortlists with detailed Deep Profiles.
- Conversations moved from “Can this person do the basics?” to “How will they own this part of the product?”
- New hires joined with clear expectations and context, fitting both the tech stack and the company’s culture of speed and ownership.
By combining market insights, structured process design and a strong tech community, Hiwi turned hiring from a distraction into a growth lever. Their new Java and Angular pod gave them enough engineering depth to keep shipping on time—so the product could finally grow at the same pace as user demand.